Fiat Incentive

Grass Roots Group

  1. 20Strategy
  2. 40Design
  3. 0Storytelling
  4. 40Interaction


To develop an engaging sales and incentive platform for the financial services arm of the Fiat Group. The site needed to be flexible enough to have overlapping schemes running in parallel and support multiple brands. Working for our long term partners the Grass Roots Group, we followed their strategic lead and added the interactivity and fun online to drive high usage and uptake.


The platform had to be flexible enough to support a very different look and feel across all brands and also provide a fun and engaging mechanic to redeem rewards. We developed a series of table top games which were connected to the mechanic of the prize so there was a good engagement to win a prize and engage with the brand.


  • Incentive platform
  • Across multiple brands
  • 4 game types
  • Full admin suite
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Associated projects