Equals Design website


  1. 10Strategy
  2. 50Design
  3. 0Storytelling
  4. 40Interaction


Help Equals showcase their work and attract more opportunities and convert more traffic.


Equals are a well established product design agency, set up by our friends James Palmer and Steve Binding. They design beautiful products but their site wasn't converting traffic or showcasing their work very well.

We changed their site dramatically by allowing their work to breathe, adding series of simple process diagrams and photographing their products in a funky new style.



Photography style

Brand language

Visit the website


  1. Equals Design website
  2. Equals Design website
  3. Blank

    We've an ethic that the framework of a site should never overpower content, and if you hide the logo it should still be recognisably on brand.

  4. Equals Design website
  5. Equals Design website
  6. Equals Design website
  7. Equals Design website

Associated projects